Oladimeji partnered with Monzo to amplify the 1p Savings Challenge… a financial habit-building initiative designed to help users save small and often. Instead of simply promoting the feature, he built a creative strategy rooted in behavioral psychology, social proof, and peer-led motivation.

Through short-form video and relatable storytelling on TikTok and Instagram Reels, the campaign reframed saving as simple, social, and achievable, particularly for Gen Z and millennial audiences.

Key results:

• 96K+ organic video views in 48 hours

• 250+ tracked new Monzo signups from a single campaign

• 15% lift in click-through rate compared to similar creator campaigns

• Dozens of community-led video replies and shares

The campaign sparked authentic conversations around money habits, helping Monzo not only grow their user base but reinforce their positioning as a trusted, people-first financial platform.